Written by Eliane Coudoro, Founder of Seventy Eight

Are you leaving money on the table? Many businesses are, and they don't even realise it. Your CRM and email marketing strategy could be a goldmine, but only if you're avoiding these common mistakes:

1. Poor Data Quality:

Inaccurate or outdated data makes personalisation impossible, cripples your targeting, and prevents optimisation. Clean up your data and keep it fresh!

2. Ignoring Deliverability:

Never cleaning your email list? You're heading for spam traps and blacklists. Prioritise deliverability to ensure your emails reach the inbox.

3. Sending Batch-and-Blast Campaigns:

Generic email blasts are a thing of the past. They damage your reputation, kill engagement, and lead to unsubscribes. Personalise your messages for a 760% average increase in CRM-driven revenue.

4. Sending Too Many (or Too Few) Communications:

Bombarding your audience is just as bad as ghosting them. Find the sweet spot with your email frequency to maximise impact.

5. Not Tracking the Right Metrics:

Obsessed with open rates? While important, they don't tell the whole story. Focus on metrics that actually drive growth, like conversions and customer lifetime value.

6. Ignoring Automation & Triggers:

Stop manually sending every email! Automate your campaigns, lifecycle journeys, and triggered messages to convert leads on autopilot.

7. Only Focusing on Acquisition:

Attracting new customers is important, but retention is where the real money is made. Nurture your existing customers to drive repeat business.

8. Not Testing:

Don't rely on guesswork. A/B test everything – subject lines, content, CTAs, sending times – to optimize your campaigns and maximize ROI.

9. Only Testing Subject Lines and Content:

While testing subject lines and content is good, it's not enough. Test your segments, value propositions, timings, and channels for truly impactful results.

10. Not Seeking Expert Help:

You have untapped potential, but you might not see it. Don't be afraid to bring in experts to uncover hidden growth opportunities and take your CRM and email marketing to the next level.