As you can see, it all starts with your subscribers.

A strong subscriber base is the foundation of any successful email marketing strategy. From there, it's about optimizing each step of the customer journey to drive conversions and ultimately, revenue.

Here's how it works:

• Personalisation and Segmentation: By understanding your audience and segmenting them effectively, you can deliver more relevant content that resonates with their needs and interests. This leads to higher open rates and click-through rates.

• Suite of Triggers & Calendar Planning: Strategic email automation and well-timed campaigns ensure your messages reach the right people at the right time, further boosting engagement and click-through rates.

• Website/App & Product/Service: Once a subscriber clicks through to your website or app, the user experience is critical. A seamless and engaging online experience will drive conversions and increase your average value per conversion.

Understanding the Flow

The beauty of this visual is that it works both ways. If you're struggling with low click-through rates, for example, you can trace the issue back up the chain.

Are your open rates low? Is your segmentation effective? Are your email campaigns engaging? By analyzing the interconnectedness of these metrics, you can pinpoint areas for improvement.

Beyond the Basics

While this image highlights some of the most critical email marketing metrics, it's important to remember that it's not an exhaustive list. Other relevant metrics might include:

• Deliverability rates: Ensuring your emails reach the inbox.

• Bounce rates: Identifying issues with email addresses.

• Customer lifetime value: Measuring the long-term value of your subscribers.

By focusing on the interplay of these metrics and continuously optimizing your email marketing strategy, you can unlock significant revenue growth for your business.