Keep The Customers You’ve Earned With Journeys That Matter
Powered By Data, Fueled By Email
+184% Growth At IG Group
The Challenge
IG Group, a trading and investment platform, was looking to increase the number of first traders.
The Solution
Leveraging historical data on first trades and non-traders, delivering a data-driven onboarding journey that integrated segmented, multichannel communications.
This tailored approach included five distinct paths based on product and asset class, ensuring users received timely, relevant information.
Additionally, we revamped email templates to further enhance click-through rates and drive conversions.
The Results
Comparing new onboarding journey vs. the previous onboarding journey:
Click-Through-Rate +37%
First trader conversion rate +49%
Decrease in unsubscribe rate -20%
Increase in First Trader revenue +184%
Our Clients
We're working with fintech leaders to transform their customer journeys through new lead nurture, onboarding, customer activation, and retention workflows.
Some of our clients are Sokin (B2B Payments), Trading.com (Trading App) and many more.
Let’s Connect
Drop us a message. We're here to listen and help you achieve your goals!