"Eliane was a key contributor to our CRM and lifecycle efforts and one of the reasons we ended Q4 on such a strong note. She combines a sharp analytical mindset with a clear focus on what actually drives impact. She took our A/B testing to the next level, ensuring tests were set up in a statistically sound way and translating results into meaningful insights. Her work directly improved our BFCM campaigns, boosting both clicks and revenue. Beyond that, she uncovered many additional insights by diving deep into our data, translating them into clear recommendations that drove real impact. She brought structure and strategic thinking to the team and helped set a strong foundation for future growth. I truly enjoyed working with her and would happily do so again."