Retention Growth Agency for fintech & saas
Retention Growth Agency for fintech & saas
Retention Growth Agency
Turn More Sign-Ups Into Active Users — At Scale
Turn More Sign-Ups Into Active Users — At Scale
Turn More Sign-Ups Into Active Users — At Scale
73% of sign-ups never activate, costing thousands in wasted acquisition.
We turn CRM & email marketing into your low-cost levers for activation and retention at scale.
73% of sign-ups never activate, costing thousands in wasted acquisition.
We turn CRM & email marketing into your low-cost levers for activation and retention at scale.
73% of sign-ups never activate, costing thousands in wasted acquisition.
We turn CRM & email marketing into your low-cost levers for activation and retention at scale.
WHO WE HAVE HELPED GROWING
WHO WE HAVE HELPED GROWING
WHO WE HAVE HELPED GROWING
Keeping customers is cheaper than acquiring new ones
At Seventy Eight, we help FinTechs and SaaS turn CRM and email marketing* into revenue engines. We build data-backed lifecycle journeys, automations, triggers, and content that activate and retain your customers, so you get more revenue from the users you already have.
*Includes push-notifications, SMS and in-app messaging.
At Seventy Eight, we help FinTechs and SaaS turn CRM and email marketing* into revenue engines. We build data-backed lifecycle journeys, automations, triggers, and content that activate and retain your customers—so you get more revenue from the users you already have.
*Includes push-notifications, SMS and in-app messaging.
THE PROBLEM
THE PROBLEM
THE PROBLEM
73% of sign-ups never activate
Most SaaS & FinTech teams obsess over acquisition but lose B2C customers and B2B clients before they ever activate.
Sign-ups don’t activate
73% never activate → wasted CAC before growth even starts.
Sign-ups don’t activate
73% never activate → wasted CAC before growth even starts.
Sign-ups don’t activate
73% never activate → wasted CAC before growth even starts.
Customers churn fast
Lose 5% a month → half your base is gone in a year.
Customers churn fast
Lose 5% a month → half your base is gone in a year.
Customers churn fast
Lose 5% a month → half your base is gone in a year.
Rising CAC
Acquisition keeps getting pricier while returns shrink.
Rising CAC
Acquisition keeps getting pricier while returns shrink.
Rising CAC
Acquisition keeps getting pricier while returns shrink.
Weak unit economics
Flat CLTV and long CAC payback kill growth efficiency and scare investors.
Weak unit economics
Flat CLTV and long CAC payback kill growth efficiency and scare investors.
Weak unit economics
Flat CLTV and long CAC payback kill growth efficiency and scare investors.
Overlooked levers
CRM & email are cheap, powerful but underused as retention drivers.
Overlooked levers
CRM & email are cheap, powerful but underused as retention drivers.
Overlooked levers
CRM & email are cheap, powerful but underused as retention drivers.
Reliance on paid
Paid-heavy growth is expensive and unsustainable.
Reliance on paid
Paid-heavy growth is expensive and unsustainable.
Reliance on paid
Paid-heavy growth is expensive and unsustainable.
The Solution
The Solution
The Solution
If you want to reduce churn, you have two options
old way
Growth way
Spend more budget on paid ads to replace lost customers
Lower CAC by improving activation & retention using CRM & email marketing
Spend more budget on paid ads to replace lost customers
Lower CAC by improving activation & retention using CRM & email marketing
Spend more budget on paid ads to replace lost customers
Lower CAC by improving activation & retention using CRM & email marketing
Wait months for product updates to (maybe) move the needle
Use email & CRM, your fastest, low-cost channels, to boost convsersions
Wait months for product updates to (maybe) move the needle
Use email & CRM, your fastest, low-cost channels, to boost convsersions
Wait months for product updates to (maybe) move the needle
Use email & CRM, your fastest, low-cost channels, to boost convsersions
Try scattered activation and retention tactics without real impact
Build email automations and triggers to activate and retain customers
Try scattered activation and retention tactics without real impact
Build email automations and triggers to activate and retain customers
Try scattered activation and retention tactics without real impact
Build email automations and triggers to activate and retain customers
Our services
Our services
Our services
Our services are built to activate, retain, and scale
Growth Fix Express (New)
£ 2,750 | $ 3,700 | 10 days
Growth Fix Express (New)
£ 2,750 | $ 3,700 | 10 days
Growth Fix Express (New)
£ 2,750 | $ 3,700 | 10 days
Fix your onboarding, fast:
Deliverability & Set Up Health Check
Deliverability & Set Up Health Check
Deliverability & Set Up Health Check
Email Onboarding Flow Analysis
Email Onboarding Flow Analysis
Email Onboarding Flow Analysis
CRM Quick Wins Scan + Fixes
CRM Quick Wins Scan + Fixes
CRM Quick Wins Scan + Fixes
Get High-Impact Campaigns
Get High-Impact Campaigns
Get High-Impact Campaigns
Bespoke Priority Action Plan
Bespoke Priority Action Plan
Bespoke Priority Action Plan
30-Day Performance Check-In
30-Day Performance Check-In
30-Day Performance Check-In
And more
And more
And more
Growth Accelerator Audit
£ 5,750 | $ 7,750 | 4 Weeks
Growth Accelerator Audit
£ 5,750 | $ 7,750 | 4 Weeks
Growth Accelerator Audit
£ 5,750 | $ 7,750 | 4 Weeks
Uncover growth opportunities:
CRM/Email Platform & Data Audit
CRM/Email Platform & Data Audit
CRM/Email Platform & Data Audit
In-depth Performance Analysis
In-depth Performance Analysis
In-depth Performance Analysis
Bespoke Segmentation Map
Bespoke Segmentation Map
Bespoke Segmentation Map
Content Framework
Content Framework
Content Framework
Roadmap Plan
Roadmap Plan
Roadmap Plan
Data Hygiene
Data Hygiene
Data Hygiene
And more
And more
And more
Growth Transformer Strategy
Custom Pricing | 3-5+ months
Growth Transformer Strategy
Custom Pricing | 3-5+ months
Growth Transformer Strategy
Custom Pricing | 3-5+ months
Drive activation and retention:
Lifecycle Workflows & Triggers
Lifecycle Workflows & Triggers
Lifecycle Workflows & Triggers
Personalisation Strategy
Personalisation Strategy
Personalisation Strategy
Reporting Framework
Reporting Framework
Reporting Framework
Content Writting
Content Writting
Content Writting
Email Design
Email Design
Email Design
Implementation
Implementation
Implementation
Post-Project Retainer
Post-Project Retainer
Post-Project Retainer
the impact
the impact
the impact
Numbers don’t lie — here are the results you can expect.
Cutomer Activation
Up to
%
increase
Higher KYC completion rate
Increase in first transactions
Cutomer Activation
Up to
%
increase
Higher KYC completion rate
Increase in first transactions
Cutomer Activation
Up to
%
increase
Higher KYC completion rate
Increase in first transactions
Customer Retention
Up to
%
increase
Reduce churn
Higher repeat transactions
Customer Retention
Up to
%
increase
Reduce churn
Higher repeat transactions
Customer Retention
Up to
%
increase
Reduce churn
Higher repeat transactions
Customer lifetime value
Up to
%
increase
Customers stay longer
More frequently engagement
Customer lifetime value
Up to
%
increase
Customers stay longer
More frequently engagement
Customer lifetime value
Up to
%
increase
Customers stay longer
More frequently engagement
The difference we make
The difference we make
The difference we make
Side-by-side, the choice is easy
Without us
With us
CUSTOMER ACQUISITION COST
High ad spend, low retention
Lower CAC through activation & retention
CUSTOMER ACQUISITION COST
High ad spend, low retention
Lower CAC through activation & retention
CUSTOMER ACQUISITION COST
High ad spend, low retention
Lower CAC through activation & retention
CRM & DATA SETUP
Disconnected tools, messy data
Streamlined setup with clean, reliable data
CRM & DATA SETUP
Disconnected tools, messy data
Streamlined setup with clean, reliable data
CRM & DATA SETUP
Disconnected tools, messy data
Streamlined setup with clean, reliable data
CUSTOMER JOURNEYS
One-off campaigns with little impact
Automated journeys that nurture & convert
CUSTOMER JOURNEYS
One-off campaigns with little impact
Automated journeys that nurture & convert
CUSTOMER JOURNEYS
One-off campaigns with little impact
Automated journeys that nurture & convert
PERFORMANCE REPORTS
Guessing what’s working
Clear performance report & insights
PERFORMANCE REPORTS
Guessing what’s working
Clear performance report & insights
PERFORMANCE REPORTS
Guessing what’s working
Clear performance report & insights
BRAND ENGAGEMENT
Generic, forgettable emails
Campaigns that keep you top-of-mind
BRAND ENGAGEMENT
Generic, forgettable emails
Campaigns that keep you top-of-mind
BRAND ENGAGEMENT
Generic, forgettable emails
Campaigns that keep you top-of-mind
REVENUE IMPACT
No clear impact from email/CRM
Consistent growth from email marketing
REVENUE IMPACT
No clear impact from email/CRM
Consistent growth from email marketing
REVENUE IMPACT
No clear impact from email/CRM
Consistent growth from email marketing
ONGOING SUPPORT
You’re left alone after setup
Continuous optimisation & strategy support
ONGOING SUPPORT
You’re left alone after setup
Continuous optimisation & strategy support
ONGOING SUPPORT
You’re left alone after setup
Continuous optimisation & strategy support
Case Studies
Case Studies
What happens when you focus on activation & retention
What happens when you focus on activation & retention
IG
Sokin
+184% growth in first-trader revenue
IG, an investment and trading app, aimed to boost the number of first-time traders on its platform.
Used historical data on first trades and non-traders.
Created a personalised, data-driven onboarding journey.
Included 5 tailored paths based on product and asset class, delivering relevant, timely information.
Revamped email templates to boost click-through rates and conversions.
IG
Sokin
+184% growth in first-trader revenue
IG, an investment and trading app, aimed to boost the number of first-time traders on its platform.
Used historical data on first trades and non-traders.
Created a personalised, data-driven onboarding journey.
Included 5 tailored paths based on product and asset class, delivering relevant, timely information.
Revamped email templates to boost click-through rates and conversions.
Case Studies
What happens when you focus on activation & retention
IG
Sokin
+184% growth in first-trader revenue
IG, an investment and trading app, aimed to boost the number of first-time traders on its platform.
Used historical data on first trades and non-traders.
Created a personalised, data-driven onboarding journey.
Included 5 tailored paths based on product and asset class, delivering relevant, timely information.
Revamped email templates to boost click-through rates and conversions.
Testimonials
Testimonials
Testimonials
Hear what our clients have to say
Theofanis Pantelides
Trading.com
"...I was thoroughly impressed with Eliane, her team and her work...."
"I was thoroughly impressed with Eliane, her team and her work. Her data-driven approach and analytical insights were invaluable. She explained complex concepts clearly and methodically, and proactively identified and addressed gaps, ensuring successful project delivery. An invaluable member of our team!"
Theofanis Pantelides
Trading.com
Andrea Lee
Sokin
"...She took time to dive into our various data points..."
"Eliane and her team at Seventy Eight played a key role in launching our email marketing strategy by developing and implementing essential email lifecycle workflows. She took time to dive into our various data points and create a series of automated campaigns to optimise and scale our customer pipeline, boost lead conversion, and improve retention. She was very professional and friendly to work with!"
Andrea Lee
Sokin
Latisha Tublani
Moniflo
"... it was an absolute game-changer for our team...."
"I had the privilege of attending the A/B Testing Workshop, and it was an absolute game-changer for our team. The workshop was not only well-structured but also packed with actionable insights that we could immediately apply to our campaigns. Eliane did a fantastic job explaining complex concepts in a way that was both engaging and easy to understand, regardless of your technical background."
Latisha Tublani
Moniflo
Theofanis Pantelides
Trading.com
"...I was thoroughly impressed with Eliane, her team and her work...."
"I was thoroughly impressed with Eliane, her team and her work. Her data-driven approach and analytical insights were invaluable. She explained complex concepts clearly and methodically, and proactively identified and addressed gaps, ensuring successful project delivery. An invaluable member of our team!"
Theofanis Pantelides
Trading.com
Andrea Lee
Sokin
"...She took time to dive into our various data points..."
"Eliane and her team at Seventy Eight played a key role in launching our email marketing strategy by developing and implementing essential email lifecycle workflows. She took time to dive into our various data points and create a series of automated campaigns to optimise and scale our customer pipeline, boost lead conversion, and improve retention. She was very professional and friendly to work with!"
Andrea Lee
Sokin
Latisha Tublani
Moniflo
"... it was an absolute game-changer for our team...."
"I had the privilege of attending the A/B Testing Workshop, and it was an absolute game-changer for our team. The workshop was not only well-structured but also packed with actionable insights that we could immediately apply to our campaigns. Eliane did a fantastic job explaining complex concepts in a way that was both engaging and easy to understand, regardless of your technical background."
Latisha Tublani
Moniflo
Theofanis Pantelides
Trading.com
"...I was thoroughly impressed with Eliane, her team and her work...."
"I was thoroughly impressed with Eliane, her team and her work. Her data-driven approach and analytical insights were invaluable. She explained complex concepts clearly and methodically, and proactively identified and addressed gaps, ensuring successful project delivery. An invaluable member of our team!"
Theofanis Pantelides
Trading.com
Andrea Lee
Sokin
"...She took time to dive into our various data points..."
"Eliane and her team at Seventy Eight played a key role in launching our email marketing strategy by developing and implementing essential email lifecycle workflows. She took time to dive into our various data points and create a series of automated campaigns to optimise and scale our customer pipeline, boost lead conversion, and improve retention. She was very professional and friendly to work with!"
Andrea Lee
Sokin
Latisha Tublani
Moniflo
"... it was an absolute game-changer for our team...."
"I had the privilege of attending the A/B Testing Workshop, and it was an absolute game-changer for our team. The workshop was not only well-structured but also packed with actionable insights that we could immediately apply to our campaigns. Eliane did a fantastic job explaining complex concepts in a way that was both engaging and easy to understand, regardless of your technical background."
Latisha Tublani
Moniflo
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
We get asked this all the time
We are a team of Email Marketing and CRM Platform experts, with a combined experience of 35+ years. Our backgrounds include leading roles at renowned companies such as Farfetch, Sony, IG Group, Wirex, Vivino, and others.
Answer
Who is Seventy Eight?
Question
We work with your existing CRM and email platforms, so there’s no need to start from scratch - unless a migration is desired. Our team includes dedicated experts in leading tools like Salesforce, HubSpot, Braze, and many more. We cover all the most commonly used platforms, ensuring a seamless and effective approach tailored to your current tech stack.
Answer
What CRM and email platform do we work with?
Question
While we use email marketing as an umbrella term, our approach goes far beyond just email. We also include push notifications, SMS, and in-app messaging to deliver a seamless, multi-channel experience across the entire customer journey.
Answer
Is this just email, or are other channels covered too?
Question
Our pricing is project-based, with the Growth Fix Express (New) at £2,750 / $5,750 delivered in 10 days, the Growth Accelerator Audit at £5,750 / $7,750 delivered in 4 weeks, and the Growth Transformer Strategy offered at custom pricing delivered over 3–5+ months, with fees tailored to the specific scope, complexity, and duration of each engagement
Answer
How much do the services costs?
Question
We take the time to understand your unique goals, challenges, and customer base before developing a tailored CRM and email marketing strategy. By analysing your current systems, customer data, and business objectives, we create a personalised approach that ensures maximum engagement, optimised workflows, and tangible results. Whether you’re a fintech startup or a growing company, our solutions are always customised to fit your specific needs.
Answer
How do you tailor your approach to fit our business?
Question
While every project is unique, most of our clients begin to see measurable results within the first 4 weeks post implementation. This can include improved email engagement rates, conversion or similar. Our approach is both strategic and data-driven, so we focus on delivering early wins while laying the foundation for long-term growth.
Answer
How long until you see results?
Question
We are a team of Email Marketing and CRM Platform experts, with a combined experience of 35+ years. Our backgrounds include leading roles at renowned companies such as Farfetch, Sony, IG Group, Wirex, Vivino, and others.
Answer
Who is Seventy Eight?
Question
We work with your existing CRM and email platforms, so there’s no need to start from scratch - unless a migration is desired. Our team includes dedicated experts in leading tools like Salesforce, HubSpot, Braze, and many more. We cover all the most commonly used platforms, ensuring a seamless and effective approach tailored to your current tech stack.
Answer
What CRM and email platform do we work with?
Question
While we use email marketing as an umbrella term, our approach goes far beyond just email. We also include push notifications, SMS, and in-app messaging to deliver a seamless, multi-channel experience across the entire customer journey.
Answer
Is this just email, or are other channels covered too?
Question
Our pricing is project-based, with the Growth Fix Express (New) at £2,750 / $5,750 delivered in 10 days, the Growth Accelerator Audit at £5,750 / $7,750 delivered in 4 weeks, and the Growth Transformer Strategy offered at custom pricing delivered over 3–5+ months, with fees tailored to the specific scope, complexity, and duration of each engagement
Answer
How much do the services costs?
Question
We take the time to understand your unique goals, challenges, and customer base before developing a tailored CRM and email marketing strategy. By analysing your current systems, customer data, and business objectives, we create a personalised approach that ensures maximum engagement, optimised workflows, and tangible results. Whether you’re a fintech startup or a growing company, our solutions are always customised to fit your specific needs.
Answer
How do you tailor your approach to fit our business?
Question
While every project is unique, most of our clients begin to see measurable results within the first 4 weeks post implementation. This can include improved email engagement rates, conversion or similar. Our approach is both strategic and data-driven, so we focus on delivering early wins while laying the foundation for long-term growth.
Answer
How long until you see results?
Question
We are a team of Email Marketing and CRM Platform experts, with a combined experience of 35+ years. Our backgrounds include leading roles at renowned companies such as Farfetch, Sony, IG Group, Wirex, Vivino, and others.
Answer
Who is Seventy Eight?
Question
We work with your existing CRM and email platforms, so there’s no need to start from scratch - unless a migration is desired. Our team includes dedicated experts in leading tools like Salesforce, HubSpot, Braze, and many more. We cover all the most commonly used platforms, ensuring a seamless and effective approach tailored to your current tech stack.
Answer
What CRM and email platform do we work with?
Question
While we use email marketing as an umbrella term, our approach goes far beyond just email. We also include push notifications, SMS, and in-app messaging to deliver a seamless, multi-channel experience across the entire customer journey.
Answer
Is this just email, or are other channels covered too?
Question
Our pricing is project-based, with the Growth Fix Express (New) at £2,750 / $5,750 delivered in 10 days, the Growth Accelerator Audit at £5,750 / $7,750 delivered in 4 weeks, and the Growth Transformer Strategy offered at custom pricing delivered over 3–5+ months, with fees tailored to the specific scope, complexity, and duration of each engagement
Answer
How much do the services costs?
Question
We take the time to understand your unique goals, challenges, and customer base before developing a tailored CRM and email marketing strategy. By analysing your current systems, customer data, and business objectives, we create a personalised approach that ensures maximum engagement, optimised workflows, and tangible results. Whether you’re a fintech startup or a growing company, our solutions are always customised to fit your specific needs.
Answer
How do you tailor your approach to fit our business?
Question
While every project is unique, most of our clients begin to see measurable results within the first 4 weeks post implementation. This can include improved email engagement rates, conversion or similar. Our approach is both strategic and data-driven, so we focus on delivering early wins while laying the foundation for long-term growth.
Answer
How long until you see results?
Question
Seventy Eight